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Out-dated sales scripts, that might have worked in the past, aren’t working now. Customers are more informed, know exactly what they want, and will shop around to get the best deal.

As a manager of a busy car sales dealership, recruiting and retaining great sales people is increasingly difficult. Keeping them motivated can be even harder.

This book will show you how to make sales in the modern world.

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Over 100 Word Tracks
Easy to remember, powerful sales tracks for every stage of the sale. 
The Four Fundamentals
All successful sales conversations are built on these four fundamentals. 
Do you know what they are?
Mindset Basics for Success
Get these basics wrong and you'll always be struggling. Learn how to hack your mind for sales success.
I wrote this book for you...
Read Words That Sell Cars to discover:
  • Real world tools and strategies you, and your sales team, need to succeed
  •  Effective mind hacks that will enable your sales people to enjoy the sales process again
  •  How to sell yourself first, and the product second, so the deal sells itself
  •  The 4 fundamentals that need to be met for sales success
  •  A day-by-day sales plan so you know what you need to do to smash your goals
  •  Over 100 proven word tracks that you can put into action straight away
The modern world of car sales is being disrupted. If you want to succeed, you need to read this book. Get your free copy now 
I'm Simon Bowkett, founder and owner of Symco Training. We deliver IMI-approved training programs that have been tried and tested in major UK dealerships.

Our solutions don’t just look good on paper or online – they make a visible difference on the sales floor and on the bottom line. 
David Martin - NADA Speaker
Wonderful book! I highly recommend it to anyone in sales.

Colin McAllister
Group Training & Development - John Clark Motor Group
Simon is brilliant at showing you the simplest of techniques that genuinely work and are pure genius. He can show you a technique in under a minute that will bring you fantastic results for a lifetime. He has bags of energy and is not affraid to get stuck in. We've all seen things on Training Courses that sound good and then we don't try them because we don't know if they'll work. He shows you easy to use things that work on real people and are so simple you just have to try them and when you do - they really work!
Graham Joll 
Regional Development Manager - Isuzu UK
Simon is the most inspirational trainer out there, he will take an unreceptive candidate and turn them into a team player with his engaging and charismatic delivery. I’ve been on training courses all over the world in my career and no one lifts me up like Simon. More than highly recommend, Simon is a must!.
Paul Clarke - Audi
It was very immersive and responsive to the real-world motor sales industry.
About Symco Training
Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only inspiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom.

We believe in order for sales training to be effective and in Simon’s words 'real world', it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.
The modern world of car sales is being disrupted. If you want to succeed, you need to read this book. Get your free copy now 
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