Calling all Automotive Sales Professionals! 

The days of “low-hanging fruit” are gone. If your team’s sales skills need a tune-up, it’s time to get back to basics, back to brilliant.

Join us for the SYMCO Automotive Sales ‘Boot Camp’ – a high-impact, high-energy 2-day event designed to sharpen skills, build confidence, and drive real results.

📍 27th & 28th August – Dublin
✅ IMI Certified
✅ Includes 3x 1:1 Coaching Sessions
✅ Bonus copy of Words That Sell Cars

Think your team’s already good? We’ll help make them unstoppable.

🔥 Limited spaces – don’t miss out! Register now!
THE OPEN COURSE
What's it all about?
Let’s face it. Over the past few years, buoyant consumer demand, supply constraints, and strong residuals have made selling cars relatively straightforward. But as the market begins to normalise, competition intensifies and consumer expectations evolve, it's more important than ever for your sales team to return to the fundamentals.

Picture your team confidently prospecting and generating a consistent flow of high-quality leads. Watch your sales professionals skilfully overcome objections and close deals with ease—leaving a memorable impression on every customer. Imagine the long-term value of nurturing customer relationships that lead to repeat business and genuine brand loyalty.
2 days
Physical
Picture the thrill of empowering your dealership's sales team with the basics. The pillars of sales are too often forgotten. But not only that. With advanced negotiation techniques, allowing them to skillfully navigate win-win agreements that maximize earnings. Visualize the excitement of leveraging upselling strategies to unlock additional revenue and propel your dealership's sales success to new heights.
Don’t miss out – secure your place on the upcoming Dublin course today by registering below.

What does it cover?

  • Sales Approach and the Importance of Attitude
  • Meeting and Greeting
  • ​GAP Selling and Qualification
  • ​Objection Handling at the Meet and Greet Stage
  • ​Understanding Customer Behaviours and Emotions
  • ​Behavioural Analysis
  • ​Four Fundamentals of Buying
  • ​Part Exchange Qualification
  • ​Static Presentation/5-Point Walk around
  • ​The Importance of a Demonstration Drive
  • ​Trial Close
  • ​Presenting the Deal
  • ​Closing Techniques
  • ​Objection Handling
THIS STUFF WORKS.
DON'T JUST LISTEN TO US...
Hear The Word On The Street
Very informative course, every day should be a school day, I have always believed that.
Adrian Lenc
Jaguar Land Rover
The course content Symco delivers is fantastic, they aren’t reinventing the wheel, but Symco succeed where other trainers may fail, by getting even the most stubborn and closed minded of sales professionals to open up and scrutinise their own processes, and enjoy themselves while doing it. My course was delivered by Andrew who was engaging and built a fantastic rapport with the group very quickly. I’d recommend spending some time with Symco if you are new to the industry, or a weathered veteran
Joshua Corbett 
HONDA
The course was very helpful. Many of the tips I use on a daily basis while in work. The course gave me a better understanding of how a customer thinks during a buying process. I would highly recommend the course to anyone starting in the motor sales trade.
Adam Shelley
KIA Motors
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